Announcing the Launch of Regenerate America™: Amplifying Farmer and Rancher Voices Calling for Soil Health in the 2023 Farm Bill

 

A year ago this month, our friends and colleagues at the soil health nonprofit org, Kiss the Ground, reached out to us and shared a pretty wildly ambitious vision. 

They wanted to take the momentum they had developed through the significant success of their film, “Kiss the Ground”, and focus it on building a campaign to create the political will to enact urgently needed changes in the 2023 Farm Bill; changes that so many farmers and ranchers across the country have been fighting for for years. 

Drawing on their network and storytelling abilities, Kiss the Ground sought to build an unprecedented amplification platform for these farmers and ranchers, bringing together individuals, businesses and nonprofits, collectively, to make the kind of noise needed to break through the gridlock and inertia of DC…and called it Regenerate America™. 

The vision is to make our 2023 Farm Bill -  the critically important (but largely overlooked) legislative package that sets our national food access & farming frameworks - not only regenerative, but a central part of the public consciousness and conversation. 

Land Core was asked to come on board at the very beginning to help create the policy platform and build the coalition to underpin this ambitious effort.

With the tagline “soil is our common ground” and Kiss the Ground’s deep commitment to making this campaign truly non-partisan, and focusing on the real needs of farmers and ranchers, we knew this was a campaign we could get behind. 

After almost a year of work, and with the support of many of you in our community, we are proud to help launch Regenerate America™ this week.

 
 

As promised, it is a brilliant and diverse coalition of farmers, businesses, nonprofits, and individuals who are amplifying the voices of farmers and ranchers to ensure that the 2023 Farm Bill shifts resources and support towards regenerative agriculture. 

We hope you’ll consider coming on board and joining us in making this vision a reality! Whether you’re an individual, a farmer, or representing a company or NGO, there is a place for you in this campaign. 

Land Core has helped develop the campaign’s six key policy priority areas, which span education and technical assistance for farmers and ranchers, regional food processing infrastructure, and reforms to crop insurance and lending, along with adjustments to ensure equal access for historically underserved producers.

We are building a movement together - educating people about why the Farm Bill is so essential to every American, and providing the tools to effectively empower coalition partners and supporters to communicate with their representatives at every level of government. 

Working in coalition is critical in order to ensure regenerative agriculture has more representation in DC than corporate agribusiness that is looking at quarterly profits rather than generationally sustainable farms. 

Together, we can ensure that our farmers and ranchers are heard loud and clear and that the good work being done on family farms across the country is seen, valued, and supported. We urgently need to support independent producers with the infrastructure they need to thrive and to build a resilient agriculture that returns prosperity to rural America, protects biodiversity and natural resources, cleans our air and waterways, and produces healthier food for our communities.

Now is the time, and this is the opportunity. No matter what is or isn’t happening in Congress, including what happens in the midterms, the Farm Bill will pass, and hundreds of billions of dollars for agriculture will move forward. So it’s not a question of if it will happen, but how it will happen…and how it happens depends on how we all engage. 

Again, please consider joining at: www.regenerateamerica.com

P.S. Check out these recent articles about the launch of Regenerate America™:

 
 
 
Policy Memos, AnnouncementsLand Core Staff